Who can write a review
You can review an agency you had a real working relationship with, in one of four capacities: as a brand or seller that engaged them, as a creator who worked with them, as an employee, or as a contractor or freelancer.
You cannot review an agency you own, currently work for in a role that benefits from the rating, or compete with directly. Agencies may not review each other.
What makes a strong review
- Specific: describe what the engagement was, what was delivered, and what actually happened.
- Balanced in detail, not necessarily in verdict: a one-star review with concrete facts is far more useful than a five-star review with none.
- Time-bound: say roughly when the relationship ran, so readers can judge how current it is.
- Attributable to your own experience: describe what you saw, not what someone told you.
- Substantiable: if you state something as fact, be prepared to back it up if TSA asks.
Negative reviews are welcome
TSA exists so that difficult experiences can be shared safely. A low rating, criticism of results, or a description of a dispute is not a violation and will not be removed at the agency's request.
What is not allowed
- Reviews of an experience you did not have, including reviews written on someone else's behalf without disclosing it.
- Reviews exchanged for payment, discounts, gifts or any other incentive, in either direction.
- Personal attacks on named individuals, slurs, harassment, or threats.
- Private or identifying information about staff: home addresses, personal phone numbers, ID documents, private messages containing personal data.
- Content that reveals someone else's confidential business data that you were not free to publish.
- Allegations of criminal conduct presented as established fact rather than as your experience or an unresolved dispute.
- Spam, advertising, referral links, or attempts to redirect readers to another service.
- Duplicate reviews of the same engagement, or repeated reviews to move an agency's score.
Do not use a review as leverage
Offering to remove or upgrade a review in exchange for a refund, payment or favour is prohibited for both members and agencies, and can result in account closure.
Contracts, NDAs and pending disputes
TSA cannot give you legal advice about your own agreements. You are responsible for what you publish, so avoid quoting confidential documents and consider posting anonymously if disclosure of your identity would be a problem. If a matter is in active legal proceedings, describe your experience factually and avoid asserting outcomes that have not been decided.
What happens after you submit
- Your review is screened for policy breaches before it appears.
- Most reviews are published. Some are held for a moderator to read where automated screening flags a risk.
- If it is not published, you are told which guideline it fell short of and you can edit and resubmit, or appeal.
- Once published, the agency may respond publicly once. It cannot edit or delete what you wrote.
Questions about this policy?
Ask the TSA team through the contact form. We reply within two business days.
